H&M and DAA Launch 'Fashion Against AIDS 2011' collection

What Is DAA?

Designers against Aids

Non-profit organization ‘Beauty Without Irony’ has launched the international project ‘Designers Against AIDS’ (DAA) in 2004 in order to raise AIDS awareness in the international media and towards the general public, more specifically towards young people in the industrialised countries using elements from pop culture (music, fashion, design, arts, sports, film, celebrities, etc).

How does DAA Work?

AIDS awareness project Designers Against AIDS -born in Belgium, but active all over the world- wants to reach young people by using their favorite celebrities from the worlds of music, fashion, sports and art to raise their interest and curiosity, making them visit the website, click on the links to local AIDS organisations and learn more about the disease.

The main objective of Designers against AIDS is to raise awareness and to get the subject of HIV/AIDS back into the media all over the world, as lately it has become a forgotten disease, especially in the western world. Our messages are: ‘Prevention is the only cure for HIV/AIDS‘ (protect yourself and your partner) and ‘Know your status’ (get tested). Furthermore we fight for the acceptance of and equal rights for seropositive people.

Who Supports DAA?

H&M and DAA are excited to announce their celebrity campaign for the Fashion Against AIDS 2011 collection. Participating stars are Penn Badgley (“Gossip Girl”), Akon (singer), Ginnifer Goodwin (“Big Love”), Selma Blair (“Cruel Intentions”), Keri Hilson (singer), Sky Ferreira (singer / songwriter), Shiloh Fernandez (“Red Riding Hood”), Nikki Reed (“Twilight”) and music groups Scissor Sisters and Misshapes. The unisex collection launches worldwide on April 26 in sleected stores that sell the Divided line, 25% of all sales proceeds will benefit the MTV Staying Alive Foundation, Designers against Aids, UNFPA and Youthaids for their global HIV/AIDS programmes and more photos will be added here later today. If you would like to have the photos in high resolution please visit Here you can also see the US press release.

UCB DIVAKeri Hilson

The Misshapes

Selma Blair

Nikki Reed

Sky Ferreira

Shiloh Fernandez

Penn Badgley

Ginnifir Goodwin

Scissor sisters


Get Involved. Donate to and shop with DAA.



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Categories: Fashion

Author:Tamisha Monet

Fashion Editor ( Tamisha Monet calls Oakland home as a Bay Area native but resides in Houston. She's a staff writer for The Rouge Collection magazine, in their Beauty and Style department. She is the art contributor for the West Coast division of F.A.M.E. The Experience magazine. In the blogosphere, she’s worked with Vogue, Lexus, True Religion and more. She works as a Business Life Coach for various fashion and beauty start-ups through her company iStyle Fashion and Beauty Society.


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