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True Religion Spring 2013 Campaign

California dreaming has become a reality courtesy of the sex appeal oozing from the walking billboards (pardon me, models) Catrinel Menghia and Tom James in the True Religion Spring 2013 Campaign.  Julia Von Boehm styled the beach babes to perfection drawing inspiration from the iconic  California scenery. True to their formula for success as they’re to the rich fibers of their denim; True Religion shot the campaign in Paradise Cove, California in case you were wondering why the location resembled trinkets of heaven on earth.

“This season, we took inspiration from one of my favorite places in the world – Malibu.  We shot on location in Paradise Cove on the beach and boardwalk, and brought the California sensibility of the brand to life, while showcasing our roots in American-made denim.  The Spring 2013 collection focuses on True Religion’s strong denim heritage and passion for authenticity and quality.-”Quote from Jeffrey Lubell, Founder, CEO, Chairman of the Board and Creative Director

Style: "121107_TRU_08" Style: "121107_TRU_07" Style: "121107_TRU_05" Style: "121107_TRU_02_kvall" Style: "121107_TRU_08" Style: "121107_TRU_02_kvall" Style: "121107_TRU_06"

Watch the behind scene footage. 

Shop this collection now at True Religion.

Source:  All images and videos courtesy of True Religion

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Categories: Editorials, Fashion

Author:Tamisha Monet

Fashion Editor (iStyleFashionBeauty.com) Tamisha Monet calls Oakland home as a Bay Area native but resides in Houston. She's a staff writer for The Rouge Collection magazine, in their Beauty and Style department. She is the art contributor for the West Coast division of F.A.M.E. The Experience magazine. In the blogosphere, she’s worked with Vogue, Lexus, True Religion and more. She works as a Business Life Coach for various fashion and beauty start-ups through her company iStyle Fashion and Beauty Society.

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