Calvin Klein takes its skivvies to the Super Bowl

Calvin Klein Underwear, DKNY X Opening  CermeonyAt left, model Matthew Terry in an image from the Calvin Klein underwear ad set to air during the Super Bowl. At right, a look from the DKNY for Opening Ceremony collection that debuts Friday.(Calvin Klein; DKNY )
By Adam Tschorn and Booth MooreJanuary 31, 2013, 9:13 a.m.

Super Bowl skivvies: The Calvin Klein label is set to air its first-ever Super Bowl commercial Sunday, the label announced this morning. The 30-second TV spot will be used to roll out the Spring 2013 Calvin Klein Underwear campaign and launch a new men’s line called Calvin Klein Concept.

Described in press materials as a “provocative commercial” and a “sexy campaign video,” the commercial features model Matthew Terry as (and we quote directly here) “the iconic archetype in a modern ‘man versus machine'” storyline.” As a public service, we’ll let you in on a little secret: The ad featuring the man in his underwear is expected to air toward the end of the first quarter of Super Bowl XLVII.

DKNY X Opening Ceremony: A 15-piece, limited-edition capsule collection of reissued runway styles from the ’90s-era DKNY archives is set to hit Opening Ceremony boutiques and websiteFriday. Pieces from the exclusive collaboration between the DKNY brand and the retailer will retail from $145 (for unisex T-shirts) to $665 (for a cropped puffer jacket from 1991) Sounds like the right time to pick up that logo-emblazoned hoodie or dress.

(Wrist)watch the Lakers: At a Tuesday night center-court ceremony at the Staples Center, Swiss luxury watch brand Hublot announced it has inked a five-year deal to be the “official timekeeper of the Los Angeles Lakers.” [L.A. Times]

Source: The L.A. Times


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Categories: Fashion

Author:Tamisha Monet

Fashion Editor ( Tamisha Monet calls Oakland home as a Bay Area native but resides in Houston. She's a staff writer for The Rouge Collection magazine, in their Beauty and Style department. She is the art contributor for the West Coast division of F.A.M.E. The Experience magazine. In the blogosphere, she’s worked with Vogue, Lexus, True Religion and more. She works as a Business Life Coach for various fashion and beauty start-ups through her company iStyle Fashion and Beauty Society.


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