UCB Career Guide| Careers in Fashion Journalism

If you’re considering a career in fashion journalism, several job options require expertise in fashion and advanced writing skills. Any journalism occupation requires you to communicate ideas and facts in an interesting way. Fashion journalism focuses on design trends, beauty products and marketing strategies, written to appeal to image-conscious consumers. Depending on your particular interests and skills, you can find a job in fashion journalism that suits your style.

Public Relations

With a degree in fashion journalism, you might consider a career as a fashion public relations specialist. This profession helps clothing companies, cosmetic industries and retail stores build strong public images, encouraging sales and consumer interest. Fashion public relations specialists don’t pay for advertisements or media attention, so they must find innovative ways to solicit interest in products or brand names. For example, a public relations specialist might ask a celebrity or sports figure to wear or use a fashion product to increase awareness. Fashion public relations specialists often spend much of their time writing press releases and conducting press conferences to distribute fashion news through television, newspapers, radio, direct mail, social networking sites and Internet fashion websites. Generally, a bachelor’s degree in fashion journalism or public relations is required.


One of the most common occupations for a fashion journalist is a fashion writer. Fashion writers create content for magazines, websites, radio, television and newspapers. To gain a large reading audience, many fashion writers work with photographers to create pop culture content about designers, celebrities, athletes and fashion models. As an added perk, the job often involves interviewing high-profile celebrities. When you work as a fashion writer, you’ll report to editors who review your content and make revisions for final publication. A college degree in fashion journalism or fashion merchandising is highly recommended for a career as a fashion writer.


A fashion editor helps to create and produce fashion-related content for public distribution. Since fashion editors oversee writers’ work,they need management and supervisory skills. To create the highest level of content, fashion editors often specialize in a particular field of interest such as cosmetics, clothing, footwear, handbags, athletic wear, makeup, undergarments, jewelry or other fashion accessories. As a fashion editor, your job responsibilities include presenting fashion-related information in a creative way so readers will pay for magazine subscriptions or purchase beauty products. Many fashion editors have a bachelor’s degree in fashion journalism, fashion design or fashion merchandising.


If you have an interest in promoting beauty products, clothing and other fashion accessories, you might consider a job as a fashion marketer. Fashion marketers create advertising campaigns to increase public awareness, convincing consumers that they need to purchase certain products and particular brands. As a fashion marketer, you might spend part of your time analyzing statistics and evaluating consumer satisfaction reports to determine which products are most popular. Since the fashion industry is versatile and ever-changing, customers are often willing to try new products. Fashion marketers must also analyze age-related, gender-specific and socio-economic trends. According to the Education-Portal website, a bachelor’s degree is the minimum level of education necessary to secure a job as a fashion marketing manager.


Salary levels in fashion journalism vary depending on the job requirements and specific occupational titles. According to 2010 statistics reported by The Bureau of Labor Statistics, editors with a bachelor’s degree in the field have an annual average salary of $51,500. Writers with a bachelor’s degree earn an average annual salary of $55,400 and public relations managers or specialists have an average salary of $57,600 per year.



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Categories: Fashion, Fashion Careers

Author:Tamisha Monet

Fashion Editor ( Tamisha Monet calls Oakland home as a Bay Area native but resides in Houston. She's a staff writer for The Rouge Collection magazine, in their Beauty and Style department. She is the art contributor for the West Coast division of F.A.M.E. The Experience magazine. In the blogosphere, she’s worked with Vogue, Lexus, True Religion and more. She works as a Business Life Coach for various fashion and beauty start-ups through her company iStyle Fashion and Beauty Society.


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