Michael Kors Sues Costco

Michael Kors Resort 2013

Michael Kors Holding Ltd. is calling foul on Costco Wholesale Corp.

The brand sued the wholesale club in New York federal court, claiming the discounter falsely advertised that it sold Kors handbags in e-mail blasts that it sent out in April for Costco’s Mother’s Day sale.

The Costco’s “bait-and-switch” e-mails, as Kors referred them in the lawsuit, advertised a selection of “designer handbags starting at $99.99 delivered.” A large picture of three handbags, one of which was a Kors bag, accompanied the tagline. Several other photos of Kors bags were also featured in the ad, according to lawyers for Kors, who underscored that their client does not sell bags at Costco.

“To this date, consumers who arrive at Costco’s Web site through the bait-and-switch ad, or via Costco’s main Web site, will not find any Michael Kors handbags available for sale,” according to the suit.

Kors said it checked Costco’s Web site and it also sent representatives to 19 stores, and were unable to find any proof that it sold bags.

According to the complaint, Costco’s ads were intended to “lure unsuspecting consumers away from legit Michael Kors retailers and into Costco stores.”

Kors is seeking an injunction barring Costco from advertising its products, in addition to punitive damages and other costs.


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Categories: Accessories, Fashion, News

Author:Tamisha Monet

Fashion Editor ( Tamisha Monet calls Oakland home as a Bay Area native but resides in Houston. She's a staff writer for The Rouge Collection magazine, in their Beauty and Style department. She is the art contributor for the West Coast division of F.A.M.E. The Experience magazine. In the blogosphere, she’s worked with Vogue, Lexus, True Religion and more. She works as a Business Life Coach for various fashion and beauty start-ups through her company iStyle Fashion and Beauty Society.


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