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True Religion Fall/Winter ’13 Campaign

The True Religion Fall/Winter ’13 campaign captures the renegade spirit of the quintessential American icon, inspired by the defiant allure of Steve McQueen and the captivating beauty of Ali McGraw in the classic film, “The Getaway”.  The creative team, including photographer Mikael Jansson, stylist Alastair McKimm and creative director Alisha Goldstein, craft a compelling narrative of the rebellious American spirit.  The campaign, starring Karmen Pedaru and Gavin Jones, was shot on a vast stretch of California desert, and features striking portraiture set against a cinematic horizon.  The resulting images resonate with provocative honesty.

 

The rugged, lived-in styling of the campaign reinforces True Religion’s evolving design direction. Modern all-white and denim-on-denim looks are transformed into deconstructed essentials that get even better with wear.  Contemporary silhouettes are toughened up with a rock & roll attitude and a nod to the American west.  Focused and directional styling emphasizes the brand’s timeless denim and leather items, upholding True Religion’s reputation as a go-to brand for quality fashion essentials. 

True Religion Fall/Winter '13 Campaign C2 C3 C4 M1 M2 W1 W2 W3 W4 W5 W6

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Categories: Editorials

Author:Tamisha Monet

Fashion Editor (iStyleFashionBeauty.com) Tamisha Monet calls Oakland home as a Bay Area native but resides in Houston. She's a staff writer for The Rouge Collection magazine, in their Beauty and Style department. She is the art contributor for the West Coast division of F.A.M.E. The Experience magazine. In the blogosphere, she’s worked with Vogue, Lexus, True Religion and more. She works as a Business Life Coach for various fashion and beauty start-ups through her company iStyle Fashion and Beauty Society.

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